Products

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  • Ariel Velvet Slit Mermaid Formal Dress

    Special Occasion

    Opulent and unforgettable, the Ariel velvet gown drapes the figure with a liquid-like finish, featuring a sweetheart neckline and daring thigh slit. Finished with delicate straps and a floor-sweeping hem, it’s a timeless look that guarantees a showstopping entrance.

    Fit & Features

    • Velvet fabric
    • Adjustable spaghetti straps
    • V-neckline
    • High side slit
    • Mermaid silhouette, floor-length hem
    • Runs true to size

     

    Where to Wear:

    Weddings, black tie galas, rehearsal dinners, engagement parties, upscale birthday events, milestone celebrations, holiday soirees, military ball, anniversary party

    Style Number/Barcode: 05002-000209

    Category Name: Products

    Price: $79.90

    Availability: Out of Stock

    Product Badge:
    • Ships Free
  • Ariela Lace-Up Cutout Mermaid Formal Dress

    Special Occasion

    The Ariela formal dress is beautifully embellished with soutache that adds a pretty dimension to the mermaid floor-length silhouette!

    Fit & Features

    • Soutache embellished, mesh fabric, stretchy knit lining
    • Strapless neckline, padded bra cups
    • Lace-up back, cutout, lower zipper and hook-eye closure
    • Mermaid silhouette
    • Floor-length hem
    • Runs true to size

     

    Where to Wear:

    Prom, weddings, garden parties, formal occasions, black tie soirees, fancy date nights

    Style Number/Barcode: 05002-9703

    Category Name: Products

    Price: $24.97 $99.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Ships Free
  • Ariella Corset Mermaid Lace Formal Dress

    Special Occasion

    For chic structuring on pretty lace fabric, the Ariella formal dress will have you looking and feeling gorgeous! The dress exudes gorgeous details from the corset bodice to the mermaid silhouette that accentuates your curves.

    Fit & Features

    • Lace fabric, mesh double-lining
    • Sweetheart neckline, adjustable spaghetti straps
    • Corset bodice, flexible boning
    • Back zipper hook-eye closure
    • Mermaid silhouette, floor-length hem
    • Runs true to size

     

    Where to Wear:

    Weddings, galas, elegant functions, garden parties, big milestone celebrations, fancy date nights

    Style Number/Barcode: 05002-9411

    Category Name: Products

    Price: $19.97 $109.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Ships Free
  • Ariella Floral Brocade Mini Dress

    Special Occasion

    A little floral texture makes this mini feel ready for the RSVP list. The Ariella floral brocade mini dress pairs a strapless neckline with an A-line silhouette and lace-up back detail for a polished event-ready look.

    Fit & Features

    • Floral brocade woven fabric
    • Strapless neckline
    • A-line mini silhouette
    • Lace-up back detail
    • Runs true to size

     

    Where to Wear:

    HOCO, birthday parties, wedding guests, bridal showers, sorority formals, date nights, milestone celebrations, fashion-forward events, semi-formal occasions

    Style Number/Barcode: 05001-000749

    Category Name: Products

    Price: $59.90

    Availability: In Stock

    Available Color: PINK

    Available Size: XS, S, M, L, XL

  • Ariella Formal High Slit Sequin Mermaid Dress

    Special Occasion

    Light up the night with a gorgeous dress that will bring the glamour! The Ariella formal dress will level up your look for prom or any fancy affair. She features a sleeveless V-neckline with a wrap-front design, a built-in padded bust, spaghetti straps, an alluring open back with cross-back, lace-up straps, a fitted bodice, a hip-hugging fit, a floor-sweeping hem with a wrap-front design creating a chic thigh-high side slit, and a mermaid silhouette. The all-over sequin embroidery will draw all eyes to you! Style with rhinestone fringe earrings.

    Fit & Features

    • Sleeveless V-neckline, wrap-front design, padded bust, spaghetti straps
    • Open back, cross-back, lace-up straps, tie closure, lower back zipper closure
    • Fitted bodice, hip-hugging fit
    • Floor-sweeping hem, wrap-front design, high side slit
    • Mermaid silhouette
    • Sequin embroidery, lined knit fabric, moderate stretch
    • Bra optional
    • Runs true to size

    Style Number/Barcode: 05002-3015

    Category Name: Products

    Price: $9.97 $119.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Sale
  • Ariella Heat Stone Mermaid Formal Dress

    Special Occasion

    Showcase gorgeous radiance when you enter the room in the floor-sweeping Ariella formal dress. She features a sleeveless sweetheart neckline, dual adjustable spaghetti straps for a customized fit, a chic strappy lace-up back design, all-over heat stone embellishment for that glamorous sparkle, and a fitted mermaid silhouette with a sultry thigh-high side slit to show some leg. Complete the look with sleek stilettos.

    Fit & Features

    • Sweetheart neckline, dual adjustable spaghetti straps
    • Adhesive bra recommended
    • Lace-up back, high side slit
    • Heat stone embellishments
    • Mermaid silhouette, floor-length hem
    • Minimal stretch
    • Runs true to size

    Style Number/Barcode: 05002-2353

    Category Name: Products

    Price: $19.97 $109.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Clearance
  • Ariella Take A Bow Formal Dress

    Special Occasion 

    You'll be ready for the encore in the ever charming Ariella dress! She features a partially sheer laced bodice, a high round neckline, a sweetheart bust lining, fitted unlined long sleeves, a bold open back that leads to a charming accent with ruffled detail. Her slim fit bodice leads to an elongating floor length silhouette with a high side slit. Dress is composed of a combination of crepe and lace fabric that offers a form hugging fit with a moderate stretch.

     

    Model is 5'7" with a 34" bust, 24" waist and 36" hips. She is wearing a size small.

     

    Special Occasion products cannot be returned to any retail locations.

    Style Number/Barcode: 05002-6609

    Category Name: Products

    Price: $19.97 $69.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Clearance
  • Arielle Bow Strap A-Line Midi Formal Dress

    Special Occasion

    Let the compliments flow when you're in the Arielle bow strap A-line midi formal dress looking effortlessly blissful as a bridesmaid, wedding guest, or attending a graduation! She features a sweetheart neckline, tulle bow shoulder straps, and a ruched bodice, this dress will make you feel like a princess. The A-line silhouette and ruffled midi-length hem add a whimsical touch, while the swiss dot tulle woven fabric adds an extra level of sophistication. Complete the look in patent stiletto heels and earrings.

    Fit & Features

    • Swiss dot tulle woven fabric lined with stretchy knit
    • Bow shoulder straps, padded bra cups
    • Back zipper hook-eye closure
    • A-Line silhouette
    • Ruffled midi-length hem
    • Runs true to size

    Style Number/Barcode: 05001-2043

    Category Name: Products

    Price: $49.97 $99.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Ships Free
  • Arielle Formal Square Neck Skater Dress

    Special Occasion

    Give off a flirtatious allure in the Arielle formal skater dress that is a chic choice for weddings, parties, or fancy dinners! She features a sleeveless square neckline, thin tank shoulder straps, a matching square back design, a high waist seam, a short pleated skater skirt, and a dramatic fit and flare silhouette. The smooth scuba knit fabric offers a moderate stretch. Complete the look in this formal short dress with rhinestone duster earrings and metallic heels.

    Fit & Features

    • Sleeveless square neckline, matching square back design
    • Thin tank shoulder straps
    • High waist seam
    • Short pleated skater skirt, fit and flare silhouette
    • Scuba knit fabric, knit lining at the bust, moderate stretch
    • Strapless or sticky bra recommended
    • Runs true to size

    Style Number/Barcode: 05001-1600

    Category Name: Products

    Price: $29.97 $47.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Sale
  • Arielle Geometric Sequin Midi Dress

    Special Occasion 

    Shine at all your soirees in our gorgeous Arielle midi dress! 

    Fits & Features

    • Plunging V Neckline
    • Adjustable Spaghetti Straps That Lace Up At The Back 
    • Midi Length Silhouette With Thigh High Slit 
    • Mesh Lined Fabric With Shimmering Geometric Sequins Throughout
    • Fully Lined
    • Curve-Hugging Fit I Moderate Stretch 

     

    Model is 5'7" with a 34" bust, 24" waist and 36" hips. She is wearing a size small.

     

    Special Occasion products cannot be returned to any retail locations.

    Style Number/Barcode: 05001-0266

    Category Name: Products

    Price: $29.97 $64.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Ships Free
  • Arielle Rhinestone Strap Formal Dress

    Special Occasion

    Simple yet so stunning, the Arielle formal dress will bring that glam and sultry vibe to your next fancy event. She features a sleeveless sweetheart neckline with a wired notched front accent, ruching at the bust, dainty rhinestone shoulder straps for a subtle sparkle, and a slim-fit, floor-length hem with a curve-hugging silhouette and a chic back slit detail. The slinky double-lined knit fabric offers plenty of stretch. Style with rhinestone hoops and strappy stilettos.

    Fit & Features

    • Sleeveless sweetheart neckline, wired notched front
    • Ruched detailing at the bust
    • Rhinestone embellished thin shoulder straps
    • Slim-fit, floor-length hem, curve-hugging fit, back slit
    • Slinky double-lined knit fabric, plenty of stretch
    • Strapless or sticky bra recommended
    • Runs true to size

    Style Number/Barcode: 05002-7064

    Category Name: Products

    Price: $14.97 $46.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Ships Free
  • Arielle Sequin Beaded Mesh High Slit Formal Dress

    Special Occasion

    Look and feel like a dream in the Arielle sequin beaded formal dress at black tie parties and events. The floor-length gown is designed with an open strappy lace-up back for head-turning detail, a bold high side slit, and a slim-fit silhouette. Pair with a clutch.

    All eyes are on you in this radiant dress. If sparkle is your signature, discover stunning sequin prom dresses or opt for effortless sophistication with our eye-catching formal dresses.

    Fit & Features

    • Sheer mesh fabric with knit lining, moderate stretch
    • All-over sequin and beaded embroidery
    • V-neckline with padded bust, adjustable spaghetti straps
    • Open back, lace-up strappy design, lower back zipper with hook-eye closure
    • High side slit
    • Floor-length slim-fit silhouette
    • Runs true to size

    Style Number/Barcode: 05002-8669

    Category Name: Products

    Price: $19.97 $89.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Ships Free
  • Arielle Strapless Mermaid Formal Dress

    Special Occasion

    Made for candlelit entrances and compliments that follow you across the room, this strapless gown delivers sleek glamour with a sculpted fit. The ruched mermaid silhouette and cascading side sash create elegant movement with every step.

    Fit & Features

    • Slinky knit stretchy fabric with sheen effect
    • Strapless neckline
    • Front sash wrap waist 
    • Mermaid floor-length silhouette
    • Runs true to size

     

    Where to Wear:

    Wedding guests, bridesmaids, black tie galas, formal milestone parties, rehearsal dinners, anniversaries, vacations, destination celebrations, fancy occasions

    Style Number/Barcode: 05002-001703

    Category Name: Products

    Price: $69.90

    Availability: In Stock

    Available Color: YELLOW, WINE

    Available Size: XS, S, M, L, XL

    Product Badge:
    • Best Seller
  • Arielle Velvet Lace Appliqué Mini Dress

    Special Occasion

    The Arielle dress defines after-dark allure—velvet meets illusion with a sheer corset bodice traced in lace appliqué and sequins. The bodycon fit sculpts every curve, while delicate straps keep the look chic and sultry.

    Fit & Features

    • Velvet-lined fabric
    • Sweetheart neckline
    • Adjustable spaghetti straps
    • Sheer mesh lace applique bodice
    • Bodycon fit
    • Mini-length hem
    • Runs true to size

     

    Where to Wear:

    HOCO, birthdays, bachelorettes, date nights, Vegas, rooftop hotel bars, birthday dinners, girl's night

    Style Number/Barcode: 05001-000544

    Category Name: Products

    Price: $14.97 $94.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Sale
  • Aries Can You Handle It Graphic Tee

    Can you handle the Aries in your life? This graphic tee makes for the perfect gift. It features a crew neck, cap sleeves, and a front script that reads, 'Aries can you handle the fire?" on stretchy jersey knit fabric. Complete the look in a fierce mini skirt.

    Fit & Features

    • Crew neck
    • Cap sleeves
    • Front script reads, 'Aries can you handle the fire?'
    • Stretchy jersey knit fabric
    • Fits true to size

    Style Number/Barcode: 06002-1215

    Category Name: Products

    Price: $6.97 $19.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Sale
  • Aries Knot Front Cropped Tee

    It's true what they said - Aries are the life of the party! Pair this cropped graphic tee with some high rise denim and sneaks to keep it cute & casual!

    Fit & Features

    • Crew neckline
    • Short sleeves
    • Cropped | Knot front detail
    • Center script reading "Aries are the life of the party"
    • Cotton blend fabric | Moderate stretch

    Style Number/Barcode: 06002-0451

    Category Name: Products

    Price: $6.97 $16.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Clearance
  • Aries Star Graphic Tee

    Showcase your zodiac sign with pride bby! Pair this Aries star graphic tee with some classic distressed denim and strappy heels.

    Fit & Features

    • Crew neckline
    • Short sleeves
    • Mid-length, form-fitting style
    • Center script reading "Aries" with a constellation graphic
    • Cotton blend fabric | Moderate stretch

    Style Number/Barcode: 06002-0432

    Category Name: Products

    Price: $9.97 $16.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Ships Free
  • Aries Stylish Script Tee

    If you're an Aries girl, showcase your sassy style with this cute graphic tee! It features a crew neckline, short sleeves, a mid-length, form-hugging fit, and a center script that reads "Aries, can you handle the fire?" Pair this tee with cutoff denim shorts and basic sneakers, and check out the birthday shop to find must-have accessories to complete your birthday look.

    Fit & Features

    • Crew neckline
    • Short sleeves
    • Mid-length, form-hugging fit
    • Center script that reads "Aries, can you handle the fire?"
    • Soft jersey knit fabric, plenty of stretch
    • Runs true to size

    Style Number/Barcode: 06002-0793

    Category Name: Products

    Price: $9.97 $16.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Ships Free
  • Aries Zodiac Symbol Necklace

    Showcase your zodiac sign with style with this dainty gold necklace! It features a chain and an "Aries" script pendant. Includes a lobster clasp closure. Complete look with a crop top and cutoff shorts.

    Fit & Features

    • Dainty chain link
    • "Aries" script pendant
    • Lobster clasp closure

    Style Number/Barcode: 07002-0395

    Category Name: Products

    Price: $4.97 $10.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Sale
  • Arina Rhinestone Celestial Mini Dress

    Special Occasion

    Made for the nights that sparkle, the Arina mini dress shines with rhinestone beading in a celestial sun-and-stars pattern. With its sleek square neckline, bodycon fit, and leg-baring slit, it’s equal parts cosmic glamour and party-perfect allure.

    Fit & Features

    • Rhinestones, beading, celestial sun and stars motif
    • Mesh-lined fabric
    • Square neck, padded bra cups, tank shoulder straps
    • Side zipper and hook-eye closure
    • Front slit
    • Bodycon fit, mini-length hem
    • Runs true to size

     

    Where to Wear:

    Holiday soirees, cocktail parties, birthday celebrations, date nights, rooftop hotel bars, engagement parties, dressy receptions, girl's night

    Style Number/Barcode: 05001-000560

    Category Name: Products

    Price: $99.90

    Availability: In Stock

    Available Color: NAVY

    Available Size: XS, S

    Product Badge:
    • Ships Free
  • Ariyah Lace-Up Mermaid Glitter Mesh Formal Dress

    Special Occasion

    Enchantress will be your middle name as you step out in the Ariyah floor-length formal dress at black-tie galas or weddings! Crafted from a glitter mesh fabrication that sparkles under any light, you'll be dazzling all night in this formal gown. She features a sultry V-neckline and spaghetti straps that lead to her open lace-up back for a head-turning style. The form-hugging mermaid silhouette flatters your curves while the floor-length hem adds a touch of sophistication. Complete the look with a sleek ring set and heels.

    Fit & Features

    • Glitter mesh fabrication
    • V-neckline, padded bust
    • Spaghetti straps
    • Open lace-up back
    • Mermaid silhouette
    • Sticky bra or pasties recommended
    • Runs true to size

    Style Number/Barcode: 05002-8630

    Category Name: Products

    Price: $19.97 $79.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Sale
  • Ariyah Satin Halter Mermaid Dress

    Special Occasion

    Designed to glide with every step, the Ariyah satin mermaid dress delivers sleek drama with a polished finish. A halter neckline and sculpted plunge bodice create a confident silhouette that feels modern, chic, and ready for elevated occasions.

    Fit & Features

    • Satin knit fabric with full-length knit lining, high stretch
    • Sleeveless V-neckline, padded bust
    • Halter strap with bar closure
    • Corset-inspired front seam design
    • Open back with lower strap and bar closure, lower back zipper with hook-eye closure
    • Floor-length mermaid silhouette
    • Runs true to size

     

    Where to Wear:

    Prom, wedding guests, black-tie parties, galas, dressed-up dinners, formal birthday celebrations, and chic soirees.

    Style Number/Barcode: 05002-000740

    Category Name: Products

    Price: $29.97 $69.90

    On Sale: Yes

    Availability: In Stock

    Available Color: YELLOW, BROWN

    Available Size: L, XS, S, M, XL

    Product Badge:
    • Sale
  • Arlene Open Back Mermaid Glitter Formal Dress

    Special Occasion 

    Capture true shine in the Arlene glitter formal dress!This open back strappy gown is designed to shimmer and highlight your curves along the mermaid silhouette with a front slit that adds a touch of drama.

    Fit & Features

    • Glitter knit fabric
    • Cowl neckline
    • Spagehtti straps
    • Strappy open back
    • Front slit
    • Mermaid silhouette, floor-length hem
    • Runs true to size

     

    Where to Wear:

    Prom, formal weddings, fancy date nights, rehearsal dinners, engagement parties, anniversaries

    Style Number/Barcode: 05002-7518

    Category Name: Products

    Price: $29.97 $64.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Sale
  • Arleth Glitter Mesh Lace-Up Ball Gown

    Special Occasion

    With the Arleth ball gown, you'll be sparkling all night long! This gown will make your princess dreams come true with a flirty open lace-up strappy back that turns heads and convenient side pockets on a flattering A-line silhouette.

    All eyes are on you in this radiant dress. If sparkle is your signature, discover stunning sequin prom dresses or opt for effortless sophistication with our eye-catching formal dresses.

    Fit & Features

    • Glitter sequin mesh fabric, multiple woven and tulle lining
    • Sleeveless V-neck, spaghetti straps, padded bust
    • Open lace-up back, zipper and hook-eye closure
    • Hidden side pockets, A-Line silhouette
    • Floor-length hem
    • Runs true to size

     

    Where to Wear:

    Prom, balls, elegant parties, big birthday events

    Style Number/Barcode: 05004-0164

    Category Name: Products

    Price: $89.97 $199.90

    On Sale: Yes

    Availability: Out of Stock

    Product Badge:
    • Sale